Nitin Arya · Independent WordPress Consultant
Freelance WordPress developer for websites that perform.
Fast, secure and easy-to-edit WordPress websites. Built, fixed and supported by one experienced developer. I help businesses and agencies in the UK, UAE and worldwide with custom development, WooCommerce, speed optimization, technical SEO and ongoing support.
wordpress / performance
WEBSITE HEALTH
Built for the long run.
TECHNICAL OWNERSHIP
Build.
Launch.
Keep improving.
WPOne specialist.
Start to finish.
Direct, no account managersGutenberg & WooCommerceSpeed & Core Web VitalsUK · UAE · Worldwide
Selected work
Real WordPress projects, delivered end to end.
From domain and hosting to design, development, launch and ongoing support. A selection of client websites and what went into them.
Featured project · Interior design
Interior design studio website
A modern, minimal website that puts the studio’s work first, with a filterable portfolio, WhatsApp chat and Google Maps. Domain, hosting, build and ongoing support handled end to end.
WordPressCustom DesignPortfolio FilteringSupport
Healthcare
Physiotherapy clinic website
A fast, mobile-friendly website with online appointment requests, built to attract local patients.
AppointmentsSpeed
Pharmaceutical
Pharmaceutical company website
Designed from scratch with no existing materials, focused on clarity, professionalism and trust.
Custom DesignDeployment
Industries include healthcare, pharmaceuticals, interior design and more. See all industries
Services
WordPress development services built around what your website actually needs.
From custom WordPress development and WooCommerce to performance, maintenance, troubleshooting, plugin development, and technical SEO, I provide focused WordPress services across the full website lifecycle.
✣ Drag to move
Custom WordPress Development
Building tailored WordPress websites and custom solutions around your business goals, requirements, and long-term needs.
Custom DevelopmentBusiness WebsitesGutenbergFull Site Editing
Website Redesign & Rebuild
Modernizing existing WordPress websites to improve user experience, performance and maintainability.
WooCommerce Development
Stores with the checkout, payments, shipping and product workflows your business requires.
Speed & Performance Optimization
Improving speed, Core Web Vitals and resource efficiency for a faster user experience.
Maintenance & Ongoing Support
Updates, monitoring, security, troubleshooting and technical improvements.
Custom WordPress Plugin Development
Developing custom WordPress plugins and functionality to solve business-specific requirements and extend your website beyond standard WordPress capabilities.
Experience in numbers
Built on experience. Measured in results.
A few numbers that give context to the work behind every WordPress project.
9+
Years experience
500+
Projects delivered
10+
Countries served
100%
WordPress focus
Why work with me
A better working relationship.
You work directly with the person planning, building, reviewing, and supporting the website, without unnecessary layers between the requirement and the technical work.
Direct communication
Fewer handoffs
End-to-end ownership
One technical thread
Technical depth
Beyond the page
Long-term thinking
Built to evolve
Direct communication
Talk directly with the person planning and building the solution. Fewer handoffs mean clearer decisions, faster feedback, and less information getting lost between conversations.
RequirementTechnical decisionBuildReview
End-to-end ownership
Requirements, implementation, QA, launch, and ongoing support remain connected through one technical thread.
RequirementsImplementationQALaunch
Technical depth
Development is backed by deployment, integrations, performance, SEO, security, and maintenance capability.
BuildDeployOptimizeMaintain
Long-term thinking
Build decisions account for maintainability, future functionality, and ongoing business needs.
BuildMaintainImproveEvolve
What people say
Trusted by clients and the teams I’ve worked with.
Recommendations from a client, managers and team members, all published on LinkedIn.
I had the privilege of working with Nitin, and I find him very professional, responsive, and knowledgeable… Net net, a very good WordPress developer and a very good vendor.
Percy BenFractional CMO, Scaling Businesses
I had the pleasure of working with Nitin for 3 years at Aelum Consulting. During that time, I was consistently impressed with his hard work and dedication. He is always willing to go the extra mile and is always looking for ways to improve.
Kapil OjhaIT Consultant, Aelum Consulting
[Nitin’s] expertise in WordPress, combined with his leadership skills, make him an invaluable asset. He consistently delivers high-quality work and fosters a collaborative environment.
Sapna KashyapA/B Tests, Product Growth & CRO Lead
Not sure where to start?
Get a free WordPress website review
I’ll personally check your website’s speed, SEO and visible security, then send you the top issues to fix first, in plain language, with no obligation and no cost.
- Speed and Core Web Vitals
- SEO and indexing basics
- Visible security issues
- Your top priority fixes
The quick review is completely free. No access or passwords needed. Want a deeper look? An in-depth audit is available as a paid option, with the price quoted upfront.
FAQ
Questions, answered clearly.
A few practical answers before starting a WordPress project, improvement or ongoing support engagement.
What kind of WordPress work do you take on?
I work across custom WordPress development, website redesign and rebuilds, WooCommerce development, performance optimization, maintenance and support, custom plugin development, troubleshooting, integrations, migration, security, and technical WordPress SEO.
Can you work with an existing WordPress website?
Yes. An existing WordPress website can be audited, improved, repaired, redesigned, migrated, optimized, or extended. A complete rebuild is only recommended when the existing setup no longer makes sense technically or commercially.
Do you develop custom WordPress functionality?
Yes. I develop custom WordPress plugins, functionality, integrations, APIs, and business-specific solutions when standard themes or plugins cannot properly meet the requirement.
Can you improve WordPress website speed and Core Web Vitals?
Yes. Performance work can include identifying bottlenecks, optimizing assets, improving caching, reducing unnecessary resources, configuring CDN delivery, and addressing technical factors affecting Core Web Vitals and overall site speed.
Do you provide WordPress maintenance and ongoing support?
Yes. Ongoing WordPress support can include updates, backups, monitoring, security work, troubleshooting, performance improvements, technical fixes, and future development.
Do you work with clients remotely?
Yes. WordPress development, consulting, technical support, and ongoing website management can be handled remotely for clients across different countries and time zones.
Let’s work together
Have a WordPress project that needs the right technical direction?
Tell me what you’re building, fixing, redesigning, or improving. I’ll help you understand the technical requirements, recommend the right approach, and define the next practical step.